betta milk

A group of Tasmanian dairy farmers wouldn’t be top of mind if one was to ponder a list of Tasmania’s past and present entrepreneurs of significance. However, the vision of several north-west farming families in 1956 laid the foundations for what is today, one of Tasmania’s biggest dairying success stories.

Betta Milk is Tasmania’s second largest milk processor, founded as a dairy farming cooperative almost 60 years ago. The Burnie based company has maintained a very relevant place in the Tasmanian economy, despite the volatile and competitive environment it operates in. It’s a remarkable achievement given the power and spread of Australia’s major dairy companies and the emergence of generic milks in recent years.

According to general manager, Mark Littler, Betta Milk owes its success to the people of Tasmania who have religiously supported a quality local product. All milk is sourced from local dairy farms before being processed and packaged at Betta’s Burnie plant and then distributed throughout the State.

In 2010 the company was recognised for producing ‘Australia’s Best Milk’ by the Dairy Industry Association of Australia. It’s range of milk products include award-winning full cream, light, skim, flavoured varieties and cream. 

Following deregulation of Australia’s Dairy Industry in the early 1990’s the company revived its entrepreneurial origins by establishing a single malt whisky and vodka distillery on the same site as the milk factory. The two may seem odd bedfellows but in fact there are strong synergies in the production processes and while the decision to establish a distillery seemed quite left field at the time, it was in fact a well calculated and strategically astute initiative. 

While Betta Milk remains one of Tasmania’s best recognised brands, it’s business derivative - Hellyers Road Distillery, is now spreading its wings on the international stage. It comprises another part of the Betta Milk success story, a Tasmanian company founded on good old fashioned family values, hard work and vision.


BETTA MILK CO-OPERATIVE SOCIETY
Mark Littler
147 Old Surrey Road, Burnie TAS 7310
p: 03 6433 0002
e: This email address is being protected from spambots. You need JavaScript enabled to view it.
w: www.bettamilk.com.au